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gcef
[Date : 2014-07-25 22:57:45 ]   
Subject
Publication - Korean Version of "Beyond Good Company"
The Korean Version of "Beyond Good Company: Next Generation Corporate Citizenship" (Hardcover)
by three co-authors Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin was published on January 7, 2009 by FKI(Federation of Korean Industries) Media. FKI is a membership based business organization representing over 420 Korea's leading corporations, mostly Korean Chaebols. FKI Media is its affliated organization responsible for all publications related with FKI.

Angela Joo-Hyun Kang, Founder and CEO of GCEF translated this Korean version as a sole translator.

"Even if some would argue that the Golden Age of corporate citizenship is coming to an end, now the hard, competitive slog starts. Business leaders aiming to succeed in complex, dynamic global markets know they have no option but to deal with the 1.0 compliance and 2.0 citizenship agendas. But as Googins, Mirvin, and Rochlin--a supergroup in their field--argue, we are seeing the emergence of a 3.0 agenda focusing on repurposing enterprise, on leverage, and on the scaling of entrepreneurial solutions for the world's great sustainability challenges: truly, next generation corporate citizenship."
--John Elkington, Founder and Chief Entrepreneur of SustainAbility and originator of the "triple bottom line"

"The authors make a compelling case that no business leader or educator can afford to ignore. They vividly illustrate how the corporate citizenship agenda has moved far beyond traditional philanthropy and compliance to the heart of creating long-term value for both business and society--and they provide a valuable framework for managers to take this agenda forward."--Jane Nelson, Senior Fellow and Director, Corporate Social Responsibility Initiative, Kennedy School of Government, Harvard University

"This book pushes us to strip away the veneer of public relations and deal honestly with the toughest question: What is the fundamental relationship between business and the global challenges facing 21st-century society? Can we get beyond simplistic notions of good and become builders of lasting value?"
--Barbara Dyer, President & CEO, The Hitachi Foundation

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