News & Views
        News
        Views
HOME > News & Views > News
News & Views > News

Writer
gcef
[Date : 2014-07-25 23:06:41 ]   
Subject
CSR Luncheon Speech News - EUCCK & the Europe-Korea Foundation

http://newsletter.eucck.org/site/view/view.htm?num=6921

EKF NEWS

The Europe-Korea Foundation and EUCCK PR & Marketing Committee organized their second CSR forum.

May / 2009

On April 14th of 2009, the Europe-Korea Foundation, in cooperation with the PR & Marketing of EUCCK, organized a special Luncheon on Corporate Social Responsibility. The topic was “10 reasons not to give up corporate community involvement in difficult times.”

Today, as businesses and the global economy experience historic periods of belt tightening, corporate community involvement is undergoing new challenges. To discuss about this topic, EKF and EUCCK invited Ms Angela Joo-Hyun Kang to talk about the topic, and to outline 10 reasons why corporate community involvement can still be powerful even during an economic recession. Dr. Seol Do-Won, Chairman of the PR & Marketing Committee of EUCCK, and Executive Director of Samsung Tesco Home Plus, was the moderator of the event.

Holding a master degree of public administration from Harvard Kennedy School, Ms Kang is the founder and CEO of GCEF (Global Competitiveness Empowerment Forum) based in Seoul. In addition, she works as a CSR advisor for the Community Relations Center and for the International Management Institute of the Federation of Korean Industries. She also translated the Korean version of “Beyond Good Company – Next Generation of Corporate Citizenship” by Goodgins, Mirvis and Rochlin, and each participant received a copy of the book.

According to a survey conducted in 2005 by CECP, 54% of the companies surveyed were involved in CSR activities as a purely charitable purpose and expected no benefit, 11% did so as in order only to satisfy their commercial needs, while 35% saw Corporate Community Involvement (CCI) as strategic, meaning they were expecting both business results and community benefits. Ms Kang detailed why she favors this third approach. CCI is beneficial because it can be considered as long term R&D, and it creates many opportunities - for example by creating new markets.

When planning and designing their CSR activities, companies may consider their know-how and ask primarily their own staff for their active contribution. Concerning HR, the importance of internal communication related to the company’s own CSR activities should not be dismissed. Finally, besides all the business benefits created by CSR activities, properly designed CCI will allow companies to narrow the gap between the corporate world and the society, beyond mere brand image improvement considerations.

The presentation was followed by a Q&A in which participants could express their opinion about the topic and raise the issue for their specific case, for example the case of CCI for small sized companies. EKF would like to thank warmly all the participants, Dr. Seol Do-Won, the sponsors, and Ms Angela for their great contribution.


[ Write | Reply | Modify | Delete ] [ List ]
[ Total : 146 | page : 8 ]
[ Sort : Date | Read  ]
No Subject Read File Date Writer
146   Partnership – W20 and Harvard Kennedy S 480 24/03/17 Admin  
145   Panelist - Inception Meeting of 2023 W20 Indi 596 24/01/21 Admin  
144   G20 - Co-Chair of 2023 W20 Climate Change TF 622 24/01/21 Admin  
143   Moderator - Harvard Kennedy School Women£§s N 604 24/03/17 Admin  
142   Speaker - The 4th International Confernece on 677 22/12/22 Admin  
141   Speaker - Pacific Basin Economic Council Annu 652 22/12/22 Admin  
140   Speaker - Kyungnam Integrity Cluster Conferen 712 22/10/22 Admin  
139   Lecturer - KAIST ESG Executive Program 799 23/01/05 Admin  
138   G20 Gender Policy Platform - 2022 W20 Indones 920 23/01/05 Admin  
137   G20 Business Policy TF Member - 2022 B20 Indo 1008 23/01/05 Admin  
136   Jury - Impact Awards of Cartier Women£§s Init 960 23/01/05 Admin  
135   Panelist - Law Firm Public Interest Network E 1039 21/12/09 Admin  
134   Lecturer - KPC - ESG Knowledge Concert 1002 21/12/09 Admin  
133   Lecturer - SERI CEO - ESG Master Class 1015 21/12/09 Admin  
132   Lecturer - IACA - Africa Summer School 1078 22/02/04 Admin  
131   Lecturer - IACA - Asia Summer School 1062 22/02/04 Admin  
130   Speaker - OECD Business Integrity Roundtable 1556 21/03/29 Admin  
129   Speaker - ISO / ITC / SIS / The Swedish Gover 1530 21/03/21 Admin  
128   Speaker - UNDP - High-level Panel for Gender 1884 21/03/13 Admin  
127   Senior Advisor for ESG - Arabesque S-Ray GmbH 1583 21/02/28 Admin  

1 2 3 4 5 6 ... ´ÙÀ½ 6 °³ [ Write | List | List]  

Organization : GCEF (Global Competitiveness Empowerment Forum)  
Founder and President : Angela Joo-Hyun Kang   
Location : Business Valley, 3F., A-Dong, Hyosung Harrington Square, 92, Mapo-daero, Mapo-gu, Seoul, 04168, Republic of Korea
TEL : +82-2-714-5964   FAX : +82-2-713-5115   Registration Number: 105-82-19213  
Copyright¨Ï2008-2023 by GCEF All rights reserved.    Webmaster : infogcef@gmail.com